Being able to confidently express your personal brand can help you stand out whether you are preparing for OLA's Avanza Conference, OLA's Virtual Career Fair, or even applying for a board position in your club. A strong personal brand is a strength you will want to develop early on in your career to help define the way you bring yourself to your daily work. No doubt your hard work developing your brand will pay dividends as you apply for actuarial roles and progress through your career.